I Teach Businesses How to Profit From AI. Not Just Use It.

Forbes Contributor | AI Educator | AI Consultant | AI ROI Strategist | Founder, Institute for Business AI

I Let Everything Fall. On Purpose.

By 2022, I had spent close to a decade building a successful digital marketing and brand development company.

I had a team of ten. National media features. Revenue milestones I once thought were impossible. I'd thrown events, built communities, and helped thousands of entrepreneurs grow their brands.

From the outside, it looked like success.

From the inside, I was avoiding myself.

I was a workaholic. And I was finally honest enough to admit it.

I wasn't grinding because I had to. I was grinding because stopping meant sitting with things I wasn't ready to face. The business became the escape. The busyness became the buffer.

I had built my entire life around my business instead of building my business around my life.

And I made a choice most people wouldn't make.

I let it all fall.

The Unplugging

In 2022, I intentionally stepped away. From social media. From the constant output. From the version of myself that had been running from her own inner work.

What started as 30 days became a year.

I didn't fight it. I followed it.

The deeper I went, the more I realized how much needed to shift. I wasn't just busy. I was misaligned. Building in a way that was costing me more than it was giving me. Scaling the wrong things faster.

That year, I rebuilt my relationship with rest. With presence. With what success actually means when nobody's watching.

I thought I was just taking a break. I was actually preparing for everything that came next.

The Return

When I came back, I came back different.

More grounded. More aligned. More clear on what I was willing to build and what I was no longer willing to sacrifice.

In 2023, I made a decision that changed everything. I became an AI-first company.

I'd been an early adopter my whole life. But this time, I wasn't just curious. I was intentional. I saw what AI could do, and I knew it could help me build the thing I'd been teaching about since the beginning.

Freedom.

Not "hustle now, rest later" freedom. The kind where you actually have your time back.

40-50

hour weeks became

10-15

team members to

81%

overhead cut

Same output

More profit

More peace

This wasn't optimization. This was liberation.

From Practitioner to Educator

In 2024, I started teaching what I'd learned.

Not theory. Not things I Googled or watched on YouTube. What I had tested, implemented, and measured in my own business and with my clients.

I trained board members at COSE (Council of Smaller Enterprises), Key Bank, the Women's Business Center, RMDA, The Faith Community, The Event Professional School, and Futureland. Hundreds of business owners and leaders learning how to actually use AI. Not just adopt it, but profit from it.

That work led me to found the Institute for Business AI.

Here's why it exists.

78% of businesses are now using AI. But only 26% can tell you if it's actually working.

That gap between adoption and ROI? That's the problem I solve.

The Frameworks

I've developed two proprietary frameworks that guide everything I teach.

The STEAD Framework

Five measurements that show businesses exactly where AI is making an impact. And where it's not.

Saving

Where are you still bleeding money that AI could stop?

Tracing

What revenue are you leaving on the table because you can't track what's working?

Efficiency

Where is your output slow, inconsistent, or costing you more than it should?

Assistance

What tasks are eating your time that AI could handle?

Data-Driven Decisions

Are you guessing or do you actually have the information you need to move?

Before I recommend a single tool, I teach people how to measure. Because tools don't matter if you don't know where you're losing.

Return on Intention™

Most people measure success by what a decision produces. I measure it by what a decision returns you.

Return on Intention™ (ROI²) is the framework behind my work. It ensures growth does not come at the cost of clarity, capacity, or integrity.

Because scaling the wrong thing faster only compounds misalignment.

The Five Pillars of Return on Intention™

→

Intentional Clarity. Is the intention behind this decision clean or reactive?

→

Nervous System Integrity. Can your body sustain what you are building?

→

Embodied Decision-Making. Are you choosing from self-trust or pressure?

→

Intelligent Systems. Do your systems give you time or take more of you?

→

Impact Integrity. Will the long-term ripple still feel aligned?

If the answer is no, the return is compromised. No matter how profitable it looks.

I do not optimize for output. I optimize for Return on Intention™.

The Recognition

This work hasn't gone unnoticed.

Last year, I became a paid contributor for Business Insider.

In October, I was offered my own column in Forbes where I write about AI for small and mid-sized businesses and how to measure real returns.

My article on vibe coding has been read by tens of thousands. Collins Dictionary named "vibe coding" the word of the year. And my piece "15 AI Predictions For Small Businesses In 2026" became my second most-read article on the platform.

Then Forbes selected me as one of two contributors, out of thousands, to teach on their longest-running show, Leadership Lessons.

They trust my expertise on measuring ROI from AI. I don't take that lightly.

What I Actually Believe

I believe ROI is more than return on investment. It's return on intention.

How we use these tools matters. Why we use them matters more.

I'm not interested in helping people automate their way into burnout. I'm interested in helping people build businesses that fund the lives they actually want to live.

I believe your nervous system is the secret CEO of your company. And if it's dysregulated, so is your leadership.

I believe rest is intelligence. Healing is infrastructure. And freedom isn't something you earn after you've worked yourself into the ground. It's something you build into the foundation.

I believe one person with the right AI systems can outpace a team of ten. Not by working harder. By building smarter.

And I believe the woman who let everything fall. The one who chose alignment over achievement. She made the best business decision of her life.

Who I Work With

Small and mid-sized business owners who know AI matters but don't know where to start. Or have started and can't tell if it's working.

Consultants and coaches who want to add AI strategy to their expertise.

Organizations that need their teams trained on practical AI implementation, not hype.

Solopreneurs who are ready to stop trading time for money and start building leverage.

What I Offer

Keynotes & Workshops

For organizations that want their teams to understand AI ROI, not just AI tools.

Institute for Business AI

Training programs including the Certified AI ROI Consultant certification.

AI Profit Blueprint Live

Free trainings on the five ROI measurements, vibe coding, and building AI employee systems.

1:1 AI Integration & VIP Days

For business owners ready to implement with hands-on support.

The Short Version

I built a successful business over a decade. Then I intentionally let it all fall so I could do the inner work I'd been avoiding.

I came back and rebuilt everything with AI. Cut my hours by 70%. My team by 80%. My overhead by 81%.

Now I teach others to do the same.

Not with hype. Not with theory.

With frameworks that work. Measurements that matter. And a belief that freedom isn't a luxury. It's the whole point.

To be continued...

Let's Talk